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Cox Powertrain Appoints Asian Distributor

Sungho Hong, Vice President of SoungJin Marine Co. Ltd with Cox Powertrain’s Global Sales Director, Joel Reid at Miami International Boat Show 2018 Photo courtesy SoungJin Marine Co. Ltd

By Joseph R Fonseca

British diesel outboard manufacturer Cox Powertrain has signed an agreement with SoungJin Marine Co. Ltd. to act as distributor for its 300hp diesel outboard engine in South Korea.

SoungJin Marine Co. Ltd has over 30 years' in distributing outboard motors and boat accessories. The South Korean company is the first Asian distributor to be confirmed by Cox Powertrain.

"We are delighted to have secured the contract and becoming the first Asian distributor for the most innovative diesel outboard engine in the world," said SoungJin Marine Co. Ltd's CEO, Wooseok Hong, commenting on the new partnership. "A strong partnership with Cox Powertrain will be a huge success in the South Korean market."

When speaking about the need for an engine such as CXO300 in the market, Hong said, "The interest and expectation in the diesel outboard motor market is significantly increasing. In our region, the commercial marine market is demanding more power and better fuel economy. The CXO300's outboard diesel technology is going to lead the Korean outboard market with its light weight, higher torque and significantly lower running costs in comparison to existing gasoline outboard motors."

Hong added, "The CXO300 diesel outboard engine will shake up the South Korean market."

Apr 26, 2018

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